Privacy Policy — Natural Service AI

Last updated: October 2026

Natural Service AI ("we," "us") operates WhatsApp-based customer service automation on behalf of client businesses. This policy explains how we handle data encountered in that process.

What we collect

WhatsApp phone numbers and message content exchanged between end customers and the client businesses we serve; basic business account information for the client businesses themselves (WhatsApp Business Account IDs, phone numbers, message templates).

How we use it

To operate automated and human-assisted customer service on WhatsApp on behalf of our clients — receiving messages, generating relevant replies, and routing conversations to a human team member when needed.

Sharing

We share data with Meta/WhatsApp (as the messaging platform), our AI processing provider (Anthropic, for generating responses), and our database provider (Supabase, for secure storage) — solely to deliver the service. When a business owner chooses to connect their own AI assistant, the data described in the next section goes to that assistant. We do not sell data to third parties.

Owner-connected AI assistants

A business owner can connect their own AI assistant (for example Claude) to their business, to read how the agent is set up and what it said, in order to understand and improve its replies. This is optional, it is available only for businesses that have it enabled, and it is read-only: the assistant cannot change anything, send messages, or see any other business.

What the assistant can read. The business's knowledge cards and settings, as the business wrote them, and the business's WhatsApp conversations. Before conversation text leaves our systems, we automatically replace customers' phone numbers, email addresses and names with placeholders, and refer to each conversation by an identifier instead of a number. This masking is automated and may not catch every case. The business's own phone numbers and contact details are not masked.

Who receives it. The AI provider the owner chose, under the owner's own account and that provider's terms. We do not control how that provider handles what it receives.

Who can connect. Only a signed-in owner of that business. The owner can disconnect at any time from the console, and removing an owner from a business ends their connection. Use is rate-limited.

What we record. That a call happened: which owner, which business, which tool, when, and whether it succeeded. We do not record the content of the call. These records are deleted after 90 days.

Retention

Message history is retained only as long as needed to provide the service and is deleted upon a valid deletion request (see Data Deletion page). Records of owner-connected assistant calls are deleted after 90 days.

Your rights

You may request access to or deletion of your data at any time.

Contact

kigelman.nir@gmail.com — ניר קיגלמן (Natural Service AI)